Specifying Time and Format

After selecting a goal and defining its elements, proceed to specifying the look back time and format.

In this example, we select Year by clicking on Select... under Look Back Time and selecting the option from the drop-down list.
The Look Back Time represents how far back we should look into the data in order to track the sales and marketing engagements until deal creation/closure. In order to attribute the revenue properly, the Look Back Time period should be selected in accordance with the length of a typical sales cycle of the organization.


We select 10,000.1 from the Number Format options, and $ from the Currency Format options, which the format that corresponds with the Hubspot deal amount in dollars.

For more information on Format, refer to KPI Format, Segmentation Format, or Funnel Format.

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