Specifying Time and Configuring Settings

After selecting a goal and a control group and fine-tuning the, proceed to specifying their Look Back Time and configure Threshold settings.

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Goals Look Back Time

The Look Back Time defines how far back we would like look into the data.
In this example, click on Select... (1) under Goals Look Back Time and select 60 days (2) from the drop-down options.
This means that we would be looking at opportunities and leads created in the last 60 days.

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Events Look Back Time

Selecting the Events Look Back Time will define how far back we would like to track the events that are defined in the report. This time dimension does not have to match the Goals Look Back Time from the previous section.

In this example, click on Select... under Events Look Back Time and select Year from the drop-down options.

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Significance Threshold

The Significance Threshold feature allows you to select the percentage of certainty, or statistical significance, of the options previously selected in the Goals and Events Look Back Time section.

In this example, click on Select... under Significance Threshold and select 95% from the drop-down options.
This means that only opportunities and leads associated with at least 95% certainty will be taken into account in the report.

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Your Time and Settings box should look like the example in the image below.

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