After selecting a goal and a control group, and defining their elements, you must specify the look back time and configure threshold settings.

Goals Look Back Time

In this example, click Select... under Goals Look Back Time and select 60 days from the drop-down options.

In this example, you are filtering the goals created or which became unqualified during the selected time period, which is 60 days.

Events Look Back Time

In this example, click Select... under Events Look Back Time and select Year from the drop-down options.

Selecting the Events Look Back Time will show you, in this example, a year before the Goals Look Back Time, which is 60 days, the different events of the different touchpoints that affected the deals being created or being unqualified.

Significance Threshold

The Significance Threshold feature allows you to select the percentage of certainty of the options previously selected in the Goals and Events Look Back Time section.

In this example, click Select... under Significance Threshold and select 80% from the drop-down options.

Your Time and Settings box should look like the example in the image below.