Selecting Events
After specifying time and format, select events you'd like to analyze.
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Click Select an event... and select an option from the drop-down list. In this example, we select Website Page View.
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Upon selecting the an event, the Name field appears and the Select Time Dimension field is populated by a default selection, which you can modify. Selecting the Time Dimension is further described in the next few sections.


Naming Your Event
- In the Name field, enter a name for your event. In this example, we named the goal "Page Views".
Selecting a Value Dimension
- Click + value found on the upper right corner of the Select Events box.
Note: You can use the Value feature only once.
- Under Value, click Select dimension...
- Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event you selected. In this example, we selected utm_source.
Note: To search for a dimension in a long list, type in a keyword while the drop-down options are visible to filter the list.
Filtering Your Event/Value
This feature filters both the event and the value. The value is sumed only for the events selected with the filter.
Note: The Filter feature will not be used in this example but we will show you how to use the feature.
- Click + filter found on the upper right corner of the Select Events box.
Note: You can use the Filter feature as many times as you want to refine your data.
- Click in the filter by field to select a property.
- Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event/ value you have selected.
Note: To search for a property in a long list, type in a keyword while the drop-down options are visible to filter the list.
- Upon selecting a property, two more fields appear on the right. Click on the middle and right fields to display drop-down options.
Note: Drop-down options displayed in the middle and right fields depend on the property selected in the left field.
Selecting the Time Dimension
When you select an event (refer to step 1 under Selecting Events), the Select Time Dimension field is automatically populated. You can, however, modify the selection by clicking on it and selecting from the drop-down options.
- In this example, we will retain the create_date selection.
Selecting a Cost Metric
- Click + cost found on the upper right corner of the Select Event box.


Two fields appear: Cost field and Cost Look Back Time field.


Note: You can use the Cost feature only once.
- Under Cost, click Select a Cost metric...
- Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event you have selected.
- In this example, we select the Website Page View metric and the Unique Visitors metric option.
- Under Cost Look Back Time, click Select...
- Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event you have selected.
- In this example, we select Last 30 days.
Updated 10 months ago