After specifying time and format, select events you'd like to analyze.

1. Click Select an event... and select an option from the drop-down list. In this example, we select Website Page View.

2. Upon selecting the an event, the Name field appears and the Select Time Dimension field is populated by a default selection, which you can modify. Selecting the Time Dimension is further described in the next few sections.

Naming Your Event

3. In the Name field, enter a name for your event. In this example, we named the goal "Page Views".

Selecting a Value Dimension

4. Click + value found on the upper right corner of the Select Events box.

Note: You can use the Value feature only once.

5. Under Value, click Select dimension...
6. Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event you selected. In this example, we selected utm_source.

Note: To search for a dimension in a long list, type in a keyword while the drop-down options are visible to filter the list.

Filtering Your Event/Value

This feature filters both the event and the value. The value is sumed only for the events selected with the filter.

Note: The Filter feature will not be used in this example but we will show you how to use the feature.

7. Click + filter found on the upper right corner of the Select Events box.

Note: You can use the Filter feature as many times as you want to refine your data.

8. Click in the filter by field to select a property.
9. Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event/ value you have selected.

Note: To search for a property in a long list, type in a keyword while the drop-down options are visible to filter the list.

10. Upon selecting a property, two more fields appear on the right. Click on the middle and right fields to display drop-down options.

Note: Drop-down options displayed in the middle and right fields depend on the property selected in the left field.

Selecting the Time Dimension

When you select an event (refer to step 1 under Selecting Events), the Select Time Dimension field is automatically populated. You can, however, modify the selection by clicking on it and selecting from the drop-down options.

11. In this example, we will retain the create_date selection.

Selecting a Cost Metric

12. Click + cost found on the upper right corner of the Select Event box.

Two fields appear: Cost field and Cost Look Back Time field.

Note: You can use the Cost feature only once.

13. Under Cost, click Select a Cost metric...
14. Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event you have selected.
15. In this example, we select the Website Page View metric and the Unique Visitors metric option.
16. Under Cost Look Back Time, click Select...
17. Select an option from the drop-down list. Options displayed depend on the data sources you are connected to and the event you have selected.
18. In this example, we select Last 30 days.