Overview

The Customer Journey module is a visual representation of an end-to-end journey from prospect to customer. It allows marketers to have a bird's eye view of the path it takes a user from their initial engagement with the brand, through all the multiple marketing touch-points they engage with, until they reach an end goal - usually a sales opportunity or a closed-won deal.

Accessing the Customer Journey Page

Click Create on the left pane and select Journey from the pane that slides out on the right.

You are directed to the Journey Analysis page.

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