A customer profile (also called consumer profile) is a list of pain points, interests, purchasing patterns, and demographic qualities of an organization’s clients. Building a customer profile can aid you in creating great advertising campaigns that, consequently, boost your proceeds.

The Dealtale Ideal Customer Profile (ICP) is a tool to help you analyze who your customers are and identify the ideal customer journey that helps you arrive at your desired goal.

It works the same way as the Attribution report. You start with a goal and then you continue to the time and event you want to analyze.

The ICP is a statistical test to see which events are correlated with achieving the result in the control group.

Accessing the Ideal Customer Profile Page

To go to the ICP page, click Explore on the left pane and select ICP from the New Analysis options pane that slides out on the right.